Ron and Jim are joined by Brendan Parnell & Greg Goldman of shutter-buddy.com. The shutter buddy is a fascinating product developed to attract the attention of infants so they will look directly at the camera. It is designed to easily clip to just about any point and click camera. Brendan and Greg share their experiences developing the product, leveraging tradeshows, blogging, and manufacturing. Having dodged a number of potholes and slipped into a few you can learn a great deal from this interview!