Snuggie, Topsy Turvy, Mister Steamy, Emery Cat, SmartSpin, the list goes on and on of the TV informercial megahits from AllStar Marketing. If you have ever dreamed of having your product seen on TV, this is a must listen episode! The Snuggie first aired in the hot, hot month of AUGUST and sales went out the roof; a clear indicator that this was a product with appeal.
Gary Sullivan is the Director of Merchandising at ALLSTAR MARKETING GROUP LLC. He shares with our listening audience their 7-Point Criteria that determines if your product is a candidate for prime time: Unique, Mass Market, Problem Solving, Priced Right, Easily Explained, Age Appropriate, Credible.